How to Maximize Profit on M-pesa, tigo
pesa, Airtel money and Z-pesa
Over the recent years mobile phone
based money payment methods have gained success. The notable brands
being m-pesa, tigo pesa, airtel money and Z-pesa in Tanzania. Apart from the
mobile company giants enjoying the revenues generated, the business
has provided a means of income to the agents as well leading to many business becoming agents. In this regard, the agents are the
people interfacing the customers for the operators. Agents open
accounts, do customer care and stock adequate cash and e-float to
enable customers to deposit and withdrawal. In this post, we look at
the best practices agents can apply to maximize their earnings.
Business location
One of the key factors driving the
mobile phone payment methods is the volume of transactions. The
agent's commission is proportional to the number of transaction
he/she has processed. Thus positioning your business at a place which
is populated and would likely have customers such as a bus stand,
market, or a busy shopping place would attract more people than in
remote areas.
Capital
This is also another factor to look at
when considering becoming a successful agent. Normally the capital is put into
two parts, that is the hard cash and the e-float and the agents uses
both of them for withdrawal and deposits services. Withdrawal happens when a
customer has e-money on his/her phone and wants to exchange it with
cash. This transaction involves the user sending(withdrawing) that
value to the agent till via the withdraw cash option in his/her phone
menu. This transaction increases the agent's e-float value but
reduces his/her cash value. Deposit is the opposite of a withdrawal
and it’s when a customer has cash and wants to have e-float on
his/her phone. This type of transaction enables customers to send
money to different accounts, pay for services, buy goods, airtime and
other operator based services. For the agents to compete well in the
market he/she has to have enough both hard cash and e-float.
Customers are more likely to be dissappointed if you lack any of
them.
Good customer care.
Ensure you have a strategy to make sure
a new customer will come back next time because of your good services.
Good customer care includes a good office that offers security and
privacy and good communication with customers.
Offer Multiple Outlets
Having your mobile payment business
structured in multiple outlets enables you maximize your revenue.
However before you establish a new outlet you should make sure you have
enough capital as discussed above so that you maintain your
customers. With enough capital, having multiple outlets will enable
you to enjoy the business with a superb income generation.
Offer different mobile payment
operators services.
Trying to offer what the market
desires is a key to your business success. If you offer a service for only a
particular provider say airtel money, you will loose customers
looking for tigo pesa, m-pesa and z-pesa services. The best you can do
is to study your market and offer what they desire.
Register new users
Customers who are not registered cannot
use the service for sending e-float to other accounts and paying for bills except for
receiving. To enable these customers use all services and increase
your chance of earning a commission, try to spread the good word to
them to register their accounts.
For more professional advice on how to maximize your income through the mobile payment methods, please contact us.
