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Thursday, August 23, 2012

Why small businesses should go Online

It feels a little awkward when you meet a client that asks for your website so that he can have a good understanding of your products just to learn you dont have one.

Many small businesses still hesitate to claim a place on the internet due to several reasons. The internet though, has a number of advantages that small business would benefit from as explained in this post.

1. Online Marketing
According to internetworldstats, as of December 31, 2011, there are 2.2 billion internet users worldwide. How many customers would likely be interested with your product? Building a website and invest in online marketing brings higher returns than traditional marketing. Apart from being huge and targeted, online marketing is cheaper and enables good conversion tracking.

2. Business Presence 24/7
Even when you are not there to offer services or goods, the internet acts as a salesperson reducing the staffing concerns you may have while increasing customers satisfaction and sales.

3. Knowing your Customers 
The internet offers a number of analytical tools that will help you know your customers better by tracking their experiences and shopping patterns. In addition you may want to set up a survey to figure out your customers' impression on your business and the improvement they want from your business.

4. A source of information
Being online provides you with an opportunity to provide information that can not be found elsewhere. This could be a place where you give details to the goods or services you are offering, how your business can be reached and other important information

5. Engage you Customers
Through the use of the social networks, it is easy for you to create a page and let your customers share experiences on your products.

6.Act Professional
Having a business on the internet is what your customers expect. It gives them assurance on the legitimacy of your business. A professional looking site increases your customers confidence and can improve on the sales.

There are good number of online technologies today that would offers a proper solution to the existence of your site online. For assistance, support  and professional advice, please do not hesitate to contact us.

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